The core idea of the enterprise is “harmony”.
As an enterprise with strong social obligation sense, the enterprise always holds the opinion that the enterprise is a organic element of the society. Therefore, the enterprise devotes himself to the harmonious development among enterprise, customer, staff, franchise investors, supplier and shareholder and the common target and idea---creating a healthy bedding environment for the human being and providing the customer a high quality of product and service.

Placing the people at the core and creating the value for the customer. The enterprise advocates the health concept of harmonious body and mind and practises with own actual performance. The enterprise hopes that his product and service could shape such an atmosphere where the people keep harmonious balance with the environment. And in such an environment, the body and mind could expand completely to stay at a natural and relaxed state; and the user could present a harmonious state under the guidance of which the user could full and positively mobilize and excite the potential energy in the body and enjoy the resultant happy.

The enterprise would make his effort to establish a harmonious consumption taste and shopping environment and shape a harmonious life space. As the ambit of Taking No Action and yet Nothing Being Left Undone, at the shaping of the life space, the enterprise melts the art into the life and sparkplugs that the life is the art. The enterprise catches the fresh element from the nature and melts these elements into the product and service; moreover, the enterprise positively cares for the substantial element for the people to embody the humanistic solicitude in the product standing on the ideal and pursuing of the people.

The pursuing of the healthy and harmonious life space and the deep mastering of the people’ seeking for the higher quality of life drives the enterprise not be satisfactory to the present achievement and to continue devoting himself to improve the quality of the people in terms of living and life by continuous innovation at product and technology.